TouchStone
Systems provides turnkey marketing database platforms customized to
address your business needs for managing new products and services.
TouchStone’s Marketing Support Platform (TOUCHSTONE MSP)
is a versatile system that enables your company to integrate Marketing,
Sales and Fulfillment functions around a common database.
Your marketing programs should not be an administrative nightmare. Too
often, marketing operations are bogged down with unconnected, unmanageable
and manually intensive processes. Poor integration among support functions
such as: Target Marketing, Direct Sales, Material and Correspondence
Distribution, Fulfillment, Billing and Product Service often result
in excessive lead times, high costs, reduced customer image and lost
sales.
TOUCHSTONE Systems' Marketing Support Platform (TOUCHSTONE
MSP) provides an integrated marketing database platform customized
to address your business needs to manage the complete life cycle of
new products and services. TOUCHSTONE MSP is a comprehensive,
flexible system that is designed to help your company integrate the
Marketing, Sales and Fulfillment functions.
Our system has been created to assist you in streamlining, integrating
and automating these functions, allowing your staff to be more knowledgeable
and responsive when selling, delivering and servicing your products.
Designed around a centralized, integrated database, TOUCHSTONE MSP
enables numerous users to perform various functions simultaneously in
support of multiple products, services or programs. The system runs
in a client server network environment to provide your staff with the
up to date information necessary to improve your sales / service capabilities
while increasing your "cross selling" product sales opportunities.
TOUCHSTONE MSP's functionality supports real-time, product life-cycle
management. The system can be quickly tailored to support your fulfillment,
delivery and product service requirements through its Work Order Management
module. Integrated job support allows you to directly manage either
in-house or out-sourced activities that directly support the delivery,
installation and/or servicing of your products and services.
TOUCHSTONE MSP is easy to learn and operate keeping your training
costs to a minimum. The system follows standard Windows interface standards
wherein processing functions are performed intuitively following the
logical processing flow of the product / program sales and fulfillment
cycle.
TOUCHSTONE MSP is currently used by a number of major North American
energy utilities to support marketing, sales, fulfillment and product
support functions for various types of product offerings. These include
Demand Side Management Programs (including rebates and performance based
programs), End Use Programs, and numerous other product and service
Offerings.
