The value of TOUCHSTONE MSP lies in its ability to efficiently
manage and integrate basic marketing activities across several programs.
TOUCHSTONE MSP provides marketing support functions to assist
you in identifying, targeting and reaching out to the right customers
for your product promotions. This is critical to the success of your
business. In order to go forward, you need the information necessary
to gauge the effectiveness of your promotions, to fine tune your marketing
campaigns, and identify future marketing opportunities.
The TOUCHSTONE MSP database provides a repository of customer
history and demographic data collected through various business functions,
contacts, and surveys to help you identify the appropriate customers
for your promotions. TOUCHSTONE MSP can also import data from
other information sources to enhance demographic data and improve your
ability to target the right customers.
The functions
supported by TOUCHSTONE MSP in the Marketing area include:
Establishing of goals by both product and promotion to allow assessment
of campaign performance on a real time basis.
Producing reports based on the number of leads generated and their resultant
sales by campaign to measure the effectiveness of newspaper ads, radio
spots, direct mailings, WEB Site, billboards, and marketing events.
Targeting and selecting customers for promotions via direct mail and
telemarketing.
Providing direct, online support to telephone sales staff or interfaces
to outside vendors to contact customers and collect demographic data
and qualified leads.
Capturing leads resulting from Internet marketing activities and directly
distributing them to the appropriate sales people for follow-up and
closure.
Collecting Leads from various internal and external sources and assigns
them, according to product / program specific criteria, to the staff
responsible for further qualification or Direct Sales for follow-up
and closure.
Captures Customer demographics such as professional and educational
profile, family structures, energy usage behavior, and present equipment
from both internal system operations and interfaces to external data
sources.
Captures Customer demographics such as professional and educational
profile, family structures, energy usage behavior, and existing equipment
from both internal system operations and interfaces to external data
sources.
