Moore Energy
Services Group, Rosen/Brown Direct, Touchstone Systems, and Energy
Market Solutions Announce a Marketing Alliance for Offering
Complete Direct Marketing and Business Communication Solutions to
Energy Industry
In a move towards providing a comprehensive solution to help
utilities improve their ability to retain and acquire customers,
Moore Energy Services Group, Rosen/Brown Direct, Touchstone
Systems, and Energy Market Solutions have announced a four-way
strategic alliance. This alliance expands each firm’s offerings to
now include strategic marketing consultation, marketing database
creation, IT system integration and document production
capabilities that help utilities communicate more effectively
through direct mail, the bill, the call center and the Internet.
Moore Energy Services Group is the marketing and systems
integration arm of the Customer Communication Services division of
Moore Corporation that is offering complete direct marketing and
billing solutions to utility companies. These solutions include
both print and electronic bill presentment, marketing database
development, direct mail creative and production, literature
fulfillment, telemarketing program development plus mergers and
acquisitions communication programs. Moore’s systems integration
offering includes an energy specific server based solution that
delivers converged billing by enhancing output from one or more
billing systems, thereby eliminating the need to replace legacy
systems.
In order to expand its ability to solve customer problems and
challenges, Moore sought out and entered a strategic alliance with
select, “best in class” providers of direct marketing strategy,
database development, and customer research that can broaden the
range of customer communications programs to meet a variety of
energy industry needs.
Rosen/Brown Direct is a leading full service, ROI-driven
advertising agency that provides complete direct marketing and
branding solutions within an integrated media strategy. During the
past 15 years, the agency has developed customer retention,
expanded product offerings and other revenue enhancing programs
for over a dozen utility clients. Rosen/Brown has received 26 Echo
Awards for excellence in the direct marketing arena.
Touchstone Systems develops turnkey energy marketing database
platforms to address the utility companies needs for managing the
marketing of new products and services to an expanding customer
base. Touchstone’s Marketing Support Platform enables a company to
integrate product sales and fulfillment data into a common
database that can provide support for a wide variety of needs,
ranging from sales, to operations, to image processing and
billing.
Energy Market Solutions is a utility-focused marketing strategy
firm that helps clients develop customer focused, value-based
marketing strategies to build customer loyalty. EMS uses their
combination of utility and competitive industry experience to help
clients identify what customers value, which customers to target,
and what clients should do to acquire and/or keep those customers.
EMS does this using existing client data or with newly developed
data.
The marketing alliance’s strategy approach of enhancing each
other’s offerings and leveraging current industry relationships
will help energy services companies that are making strategic
customer communication investments now to prepare for
deregulation.
“Today, utilities face multi-faceted challenges that require
juggling current regulatory environments with future deregulated
environments”, said Ron Reinhardt, Managing Director of Moore
Energy Services Group. “This alliance brings to utilities the
skills, expertise, and cost effective solutions necessary to
ensure the strong customer relationships and loyalty needed for
overcoming these challenges.”
Moore Corporation Limited (TSE, ME, NYSE: MCL) provides
products and services that help companies communicate through
print and digital technologies. As a leading supplier of document
formatted information, print outsourcing and data-based marketing,
Moore designs, manufactures and delivers business communications
products, services and solutions to customers.
Contacts: Ron Reinhardt, Managing Director, Moore Energy
Services Group (888) 324-4432 rreinhar@rms.moore.com
Richard Rosen, President & CEO, Rosen/Brown Direct (503)
224-9811 extension 128 richardr@rosenbrown.com
Sandy Stone, President, Touchstone Systems (302) 324-5322
sstone@touchsys.com
Richard Wight, President, Energy Market Solutions (770)
455-6994 rwight@energymarketsolutions.com
Robert Kunio, Vice President, Global Technology Development,
Moore Corporation (847) 367-3040 robert.j.kunio@email.moore.com
